Have you ever used Pinterest to look at pictures of food, fashion, crafts, or home ideas? It’s a place where people pin ideas they love.
Some of those pins you see are actually Pinterest Ads! They look just like normal posts, but businesses pay to show them to more people.
These are called Promoted Pins, and they help brands get more clicks, traffic, and sales.
Why Use Pinterest Ads?
Pinterest is not just a fun app—it’s also a powerful tool for shopping! People go on Pinterest to find ideas and buy things.
With Pinterest ads, you can:
- Show your products to people who are ready to buy
- Get more people to visit your website or store
- Build your brand with pretty images or videos
- Sell directly with Shopping Ads
It’s perfect for businesses in beauty, food, fashion, home, fitness, and more!
Types of Pinterest Ads
Here are the main Pinterest ad types:
- Promoted Pins – Just like regular pins, but shown to more people
- Promoted Video Pins – Short videos that play in people’s feeds
- Shopping Ads – Show your products with prices and links to buy
- Carousel Ads – One ad with multiple images you can swipe
- Collection Ads – A big image with smaller related products
- Idea Pins Ads – Story-like content with videos, lists, or steps
For beginners, Promoted Pins and Shopping Ads are great to start with.
Pinterest Ad Targeting – Who Will See Your Ad?
Pinterest lets you choose who sees your ads, so your money is well spent.
You can target people by:
- Location (USA, cities, etc.)
- Gender & Age
- Keywords they search for
- Interests like DIY, home decor, or parenting
- Device type (mobile, desktop)
This means your ad goes to people who want what you offer!
How Much Do Pinterest Ads Cost?
Pinterest Ads are budget-friendly and easy to start. Here’s what to expect:
- Start with as little as $5–10 per day
- Average cost per click (CPC): $0.10 – $1.50
- You only pay when someone takes action (like clicking your pin)
You can run small test ads and grow when you see good results!
How to Run Pinterest Ads (Step-by-Step)
- Create a Pinterest Business Account
- Go to Pinterest Ads Manager
- Click Create Campaign
- Choose your goal (traffic, sales, brand awareness, etc.)
- Pick your audience, location, and keywords
- Add your pin (image or video)
- Set your budget and schedule
- Click Publish
Pinterest will start showing your ad to the right people.
What Makes a Good Pinterest Ad?
- Use bright, clean, and vertical images (2:3 size)
- Add simple text to explain your pin
- Make sure your link works and opens fast
- Add keywords in your pin description
- Show how your product helps or inspires people
Tip: Pinterest is a visual platform, so make your ad pretty and helpful!
Examples of Pinterest Ads
- A fashion brand showing “Top 5 Fall Outfits”
- A kitchen shop promoting “Easy Air Fryer Recipes” with photos
- A home decor store showing “DIY Bedroom Makeover Ideas”
- A skincare brand posting a video of a night routine with their products
Conclusion
Pinterest Ads are a simple way to get more traffic, sales, and fans. People go to Pinterest to find and try new things, so your ad can feel helpful—not annoying.
Even with a small budget, you can reach thousands of interested people and grow your business step by step!